Exclusive: BUILT Bags $2 Mn To Bring ‘Natural Movement’ Footwear To India

Summary

BUILT has raised $2 Mn in pre-seed capital to push a natural-movement footwear thesis into India.

Why it matters

Consumer hardware is expensive to execute, so this is a signal that investors still fund brands with a clear wedge and a believable product story.

Founder/operator read

The hard part is not the raise; it is proving repeat purchase, fit, and distribution in a category where supply chain and returns can erase margin quickly.

Original source

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