Passionfroot raises $15M to expand its B2B creator marketplace to the US

Summary

Passionfroot raised $15 million to expand its B2B creator marketplace into the US, extending a model that connects creators and brands without leaning on the usual consumer-social playbook.

Why it matters

The round shows that creator economy infrastructure still attracts capital when it sits close to brand budgets and repeatable revenue, not just vanity metrics.

Founder/operator read

Founders in marketplaces should notice the emphasis on workflow, revenue intent, and geographic expansion. The strongest argument is often not 'creator economy' but 'we make a business process more efficient.'

Original source

Read original